Our Brand Ambassador

Samragyee Rajya Laxmi Shah is an award-winning Nepali actress originally from Birgunj. She worked as a model before debuting as an actress in 2016 in a drama called Dreams. The movie was a box-office hit, winning her many awards.

Since then, she has worked on a variety of movies like A Mero Hajur 2, Rato Tika Nidharma, and Intu Mintu Londonma, among others.

Apala brings to you the finest designer jewelry collections. Every piece is designed in-house using intricate craftsmanship and the highest standard of gems and stones.

“Apala and I have the same ideal respect for creation and art. Additionally, Apala focuses on its customers’ wants and makes it a personalized experience for them. This connected with me.”

– Samragyee RL Shah



Apala takes great pride in its ability to blend luxury and elegance flawlessly, resulting in a refined process of creating extraordinary jewelry. We firmly adhere to the principle that imitation is a crime, and as such, we ensure that every piece we design is exclusive and one-of-a-kind, tailored specifically to suit your taste and preferences.

Brides we adorn, grooms we understand, a graduate’s hard work we realize, anniversaries we cherish, emotions we understand—we deliver the perfect piece of jewelry.



At the core of our products and services lie the deep understanding that jewelry holds significant emotional value. Trust is the cornerstone of our commitment to you.

In our pursuit of providing timeless pieces of jewelry, we prioritize rigorous quality checks. Each diamond and gemstone undergoes thorough scrutiny before it is entrusted to our customers. This stringent process ensures that every piece we deliver is crafted to endure and capture the essence of everlasting beauty.

Finest Design

Apala presents an exceptional assortment of designer jewelry collections that epitomize elegance and refinement. Each piece within our collection is meticulously crafted in-house, showcasing our unwavering commitment to exquisite artistry and utilizing only the finest gems and stones.

Our creative process commences with capturing the visions of our esteemed customers and transforming them into exquisite hand-drawn sketches. These designs serve as the foundation for bringing your unique jewelry piece to life, showcasing our unparalleled craftsmanship and attention to detail.

Our Collection

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Apala stands as a unique boutique studio, the pioneering establishment in Nepal that has carved out its distinctive market. Our primary focus lies in fostering genuine connections with our customers, recognizing that jewelry purchases are not merely individual decisions, but often deeply emotional choices rooted in relationships and occasion.