Message from Director

Design is the heart of Apala and our customers are the soul. Our goal is to continue being the pioneer in the luxury jewelry industry with the highest standard of products and services, that changes the outlook of jewelry in Nepal forever.

Rishi Agarwal


Apala's journey

Apala has captivated the public's imagination consistently since its inception in 2013 by Mr. Rishi Agrawal. It stands as Nepal's premier boutique studio, offering the most exclusive and luxurious jewelry collections. Drawing upon his extensive firsthand experience in the diamond industry in Liberia and India, Apala's founder aimed to introduce innovative designs and a concierge service that emphasized integrity and royalty.

The unparalleled craftsmanship showcased in Apala's distinct designs have set a new standard in Nepal, seamlessly merging the precision of craftsmanship with the soul of artistic expression. Every Apala piece is a testament to artistry, guaranteed to be a unique work of art.

Our Vision & Mission


Our vision is to redefine the world of luxury jewelry through an extraordinary personalized concierge experience, coupled with exquisitely designed and crafted diamond pieces.

At Apala Jewels, we believe that every piece of jewelry tells a unique story and symbolizes precious moments in life. We strive to create a realm where elegance meets individuality, where our clients can embark on an unforgettable journey of self-expression and elegance through our meticulously curated collection.

Our vision is to be synonymous with excellence, trust, and impeccable service. We want our customers to feel like royalty as we curate experiences that surpass their wildest imaginations.


At Apala Jewels, our mission is to provide a personalized concierge experience, where we go above and beyond to create meaningful connections with our clients and deliver exquisitely designed and crafted diamond pieces. We believe that jewelry is more than just an accessory; it is an expression of one's individuality, emotions, and milestones in life.

We are committed to guiding our clients on a journey of self-expression, helping them discover and create unique jewelry pieces that reflect their personal style and history. With meticulous attention to detail and a deep understanding of our clients' desires, we curate a collection of stunning diamond jewelry that captures the essence of their special moments.

Through our personalized concierge service, we ensure that every client receives the utmost care and attention. We offer a seamless and luxurious experience, where our knowledgeable and passionate team assists clients in selecting or customizing the perfect Signature piece. Whether it's an engagement ring, a milestone anniversary gift, or a personal indulgence, we strive to make the process effortless, meaningful and enjoyable.

Our core values

Luxury is our signature

Experience the unforgettable feeling of luxury at Apala Jewels. Our uncompromising vision sets us apart with pieces of jewelry that are extraordinary, exclusively yours. Feel the irresistible charm that each design radiates, igniting emotions that only true elegance can evoke.

A statement of trust

Trust is at the heart of our products. Step into our studio, thoughtfully designed for privacy that ensures a personalized and exclusive shopping experience. Rest assured, our diamonds and gemstones come with a lifetime guarantee, solidifying our commitment to your lasting satisfaction and trust.

A cut above the rest

Experience unparalleled craftsmanship with us. Sit with our designers to recrafted your old jewelries, where you can save up to 80% on the cost without compromising quality. Looking for something truly one-of-a-kind? Our skilled designers can bring your concept to life, creating a unique piece tailored to your taste and personality.

Exclusively by Apala

Own your design with Apala. All our pieces of jewelry are made once and designed in-house by our talented designers, showcasing their expertise. With thousands of original designs at your fingertips, you can truly own your distinctive style.

A Luxury Studio

At Apala, we wholeheartedly embrace the notion of savoring the entire journey, wherein the process of acquiring a cherished accessory can entail a series of appointments. We understand that each step is essential in ultimately achieving a truly satisfying piece. By immersing ourselves in this experience alongside our customers, we strive to ensure their contentment and delight.